In December, 2009, the ION film festival, an itinerant film festival, landed in Port Harcourt, capital of Nigeria's oil industry. The idea of the festival was to unite the World's three largest film producers: Hollywood, Bollywood and Nollywood, besides the aim to renew the image of the tormented Niger Delta region, infamous for the environmental deterioration caused by its oil activity and the presence of guerrilla groups demanding a fairer share of the oil wealth. Riding the wave of the festival's success, the governor of the Rivers State has decided to promote the Africa International Film Festival in Port Harcourt, an annual event which will be the showcase for Africa's film production.
