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The challenge: to explain why a multinational like Enel decided to undergo a revolution by basing its business model on the energy transition, the circular economy and working towards the UN’s Sustainable Development Goals (SDGs). We decided to entrust this challenge to the people who work at Enel, in such a way that they could both show their sense of pride in being a part of this company and send a single, but highly spontaneous message.  A brilliant way to share Enel’s positive energy.